Dana White has always thrived on pushing boundaries and redefining what's possible. The most recent UFC fight, at the Sphere is a Master Class in Risk Taking

At UFC 306, Dana White and the ͏promotio͏n broke mu͏lt͏ipl͏e records, including an enormous $22 million gate. The post Dana White Surprisingly Throws Away $160.7 B Worth Las Vegas to Boxing After UFC 306 at the Sphere appeared first on EssentiallySports.

Earlier this year, Dana White, the UFC’s longtime impresario, was taking in a U2 concert at the Sphere, the stately pleasuredome in his hometown of Las Vegas. The concert was fine. But White, being White, was seized by an idea. Why not hold a UFC card there?

UFC 306 went down this Saturday, and it was the most expensive event the promotion has ever put on given the production demands of the Sphere in Las Vegas. It was an ambitious move by the UFC, and Dana White hyped it up to be the greatest sporting event ever.

The MMA promotion is going all out, embracing technology and celebrating Mexican Independence Day weekend with a dynamic card featuring two title fights.

Jake Paul is not banned from attending UFC events, according to UFC CEO Dana White. Over the weekend, Paul went viral when he posted a video of himself

Dana White's next venture could be into the world of boxing. The UFC president teased "big announcements" coming soon, hinting that those

UFC president Dana White has insisted that Conor McGregor will fight in 2025, after the former champion’s return faced another setback this week. It was announced in February 2023 that McGregor would fight Michael Chandler next,

UFC president Dana White has given an update on Conor McGregor's return to the octagon, and it appears to contradict what 'The Notorious' has been saying in recent weeks