The New Era of College Sports Marketing: 6 Ways to Drive Marketing Value with Name, Image and Likeness
For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...
Once again the possibility that Manchester City could clear their name is being overlooked
It is no secret that Manchester City’s hearing in front of an independent panel over 115 alleged breaches of the Premier ...
Kids trading sports cards with Tom Brady and Quavo: Inside Topps’ collectibles growth strategy
Deploying top athletes and entertainers to hobby shops around the world, Topps reconfigures the sports fan hierarchy ...
Sports Illustrated Unveils the 2024 Power List, the 50 Most Influential Figures in Sports
The sports landscape is shaped by all kinds of power brokers: dealmakers, cultural titans, icons of leadership and athletes. Click here to see the 50 most influ ...
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Pat McAfee Names The Perfect Replacement For ESPN Insider Adrian Wojnarowski After His Shocking Retirement
NBA insider Adrian Wojnarowski dropped the biggest “Woj Bomb” on social media with his decision to leave ESPN and retire from ...
Baseball MLB players union sues DraftKings, FanDuel over use of names, likenesses
Major League Baseball's players union sued DraftKings and FanDuel on Monday, accusing the sports betting companies and two ...
From wildlife to iconic landmarks: 10 ideas to name Portland’s new WNBA team
While Portland basketball fans are daydreaming of picking JuJu Watkins in the WNBA draft in two years or signing Oregon Ducks ...
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EA Sports FC 25's soundtrack is here, so you can join in the debate as to whether its over 100 tunes live up to the spirit of Goodbye Mr A
EA Sports FC 25's soundtrack is here, so you can join in the debate as to whether its over 100 tunes contain enough indie ...
NFL: The best and craziest names from one of the world’s most popular sports
The NFL is full of stars with names to match the shiny Lombardi Trophy handed to Super Bowl champions each February and here ...
MLBPA files NIL suit against DraftKings, FanDuel, other sports betting companies
The Major League Baseball Players Association filed a lawsuit against four sportsbooks on Monday, claiming that the companies ...
Kraken announce more details for new broadcasting arm, including its name
The Kraken's new broadcasting effort now has a name, the Kraken Hockey Network, and the team announced some more on-air ...
Texas' Bob Bowman Named Top 50 Most Influential Figures in Sports
The swimming season begins on October 11 for Texas when they have a meet against LSU in Baton Rouge. With a "Top 50 Most Influential Figures in Sports" as your head coach, the sky is the limit for the ...