Business development leaders can build and maintain a positive brand image amid public scrutiny and social media influence by ...

Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn around its business over the ...

Now with a new CEO and the acquisition of Recurate, Trove offers a full suite of services to help fashion brands launch into ...

Tupperware Brands filed for bankruptcy protection on Tuesday, after years of struggling with poor demand for its food storage ...

The biggest brand in the legal cannabis business is set to open its first Louisiana location Friday in Baton Rouge. Cookies ...

Gen Z might be dominating branding conversations now, but soon enough, you'll want to grab Gen Alpha's attention. The ...

From detailed ads to blog content and even brainstorming sessions for new slogans and catchphrases, generative AI offers SMEs ...

Tupperware Brands, the company that revolutionized food storage decades ago, has filed for Chapter 11 bankruptcy protection.

By Warren Shoulberg The Bed Bath & Beyond brand—once the most powerful in its namesake categories—is going to be popping ...

The company behind the resealable containers filed for bankruptcy, but the term outgrew its origins decades ago.

Iconic brands like Coca-Cola and Hershey's demonstrate the powerful link between brand equity and financial performance. In the first quarter of 2024, Coca-Cola achieved revenue growth despite ...