Helmet communication has long been a topic of discussion in college football. Now, it’s legal for the first time in 2024, and ...

Strauss sees the partnership as important to raising brand awareness after entering the U.S. market last year. CEO Henning ...

The helmet comms will be a nice benefit, but Durkin doesn't expect Auburn's defense to rely upon it. "We don't play any offenses that huddle — 90 percent of the time," Durkin said. "We can't ...

AUBURN — After the NCAA's decision to approve helmet communication for FBS schools, Auburn football is in full effect with the new technology during preseason practices. Five players will be ...

Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on ...

This postseason is bringing yet another new wrinkle to Major League Baseball that may rankle some purists — advertisements on players’ batting helmets. As part of a multiyear deal announced Friday, ...

AUBURN — Auburn football opens the 2024 season Saturday ... He added on talking about the adjustments with the new ...

AUBURN − Auburn football is rolling in a season opening matchup with Alabama A&M. The offense has scored on four of their first five drives, with Payton Thorne having three of them. One of those ...

AUBURN − Auburn football and Alabama A&M agreed to shorten the second half of their game Saturday at Jordan-Hare Stadium. Both the third and fourth quarters were shortened to 10 minutes instead ...

AUBURN — Auburn football opens the 2024 season ... He added on talking about the adjustments with the new player-to-coach helmet communication. During some practice trials in Jordan-Hare ...